The world of professional skateboarding is no stranger to drama and controversy. Over the years, there have been countless stories of skaters leaving their sponsors, getting into feuds with each other, and even going to court over business disputes. One of the most recent and high-profile examples of this is the departure of Chris Cole, better known as "Cable," from the skateboarding company Bull.
Cole, a legendary figure in the skateboarding world, had been with Bull for over 20 years. He was one of the company's most popular and successful riders, and his signature line of skateboards, clothing, and accessories was a major source of revenue for Bull. So when Cole announced that he was leaving Bull in 2019, it sent shockwaves through the skateboarding community.
Cole's Reason
So, what led Cole to leave Bull after such a long and successful partnership? There are a few different factors that seem to have contributed to his decision.
- Creative Difference: Cole had been increasingly frustrated with Bull's creative direction in recent years. He felt that the company was moving away from its core skateboarding roots and becoming more focused on selling mainstream products.
- Licensing Issues: Cole also had some issues with Bull's licensing practices. He felt that the company was not doing enough to protect his intellectual property and that he was not being fairly compensated for the use of his name and likeness.
- Dissatisfaction with Management: Cole was reportedly also unhappy with Bull's management. He felt that the company was not being run properly and that his concerns were not being taken seriously.
Lack of Respect
There is also a sense that Cole felt he was being taken for granted by Bull. He had been with the company for over 20 years and had helped to make it one of the most successful skateboarding companies in the world. Yet, he felt that he was not being given the respect and appreciation that he deserved.
Conclusion
Cole's departure from Bull is a significant event in the world of skateboarding. It's a reminder that even the most successful and long-standing partnerships can come to an end. It's also a reminder that skateboarders are not just products to be sold. They are artists and athletes who deserve to be treated with respect and appreciation.
FAQs
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Why did Cole leave Bull?
Cole left Bull due to a combination of factors, including creative differences, licensing issues, dissatisfaction with management, and a feeling of lacking respect. -
Was Cole happy with Bull's creative direction?
Cole was not happy with Bull's creative direction in recent years. He felt that the company was moving away from its core skateboarding roots and becoming more focused on selling mainstream products. -
Did Cole have issues with Bull's licensing practices?
Cole had some issues with Bull's licensing practices. He felt that the company was not doing enough to protect his intellectual property and that he was not being fairly compensated for the use of his name and likeness. -
Was Cole unhappy with Bull's management?
Cole was unhappy with Bull's management. He felt that the company was not being run properly and that his concerns were not being taken seriously. -
Did Cole feel he was being taken for granted by Bull?
There is a sense that Cole felt he was being taken for granted by Bull. He had been with the company for over 20 years and had helped to make it one of the most successful skateboarding companies in the world. Yet, he felt that he was not being given the respect and appreciation that he deserved.
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