Where is IGTV on Instagram 2024: A Comprehensive Guide

Instagram, a highly popular social media platform, has been the go-to app for sharing photos and videos. However, in 2018, Instagram launched IGTV, a separate app specifically designed for long-form video content.

IGTV wasn't a huge success as stand-alone app and it led to Instagram integrating IGTV content within their main app in 2021. Now, users can access IGTV content seamlessly within the Instagram app, making it more accessible and user-friendly.

Finding IGTV Content on Instagram:

Finding IGTV content on Instagram is easy. Here's how you do it:

1. Open the Instagram App:

Start by launching the Instagram app on your mobile device. Make sure you have the latest version of Instagram installed for the best experience.

2. Navigate to the Home Screen:

Once you're on Instagram, you'll see the home screen with a stream of posts from the accounts you follow.

3. Look for the IGTV Icon:

At the bottom of the screen, you'll see a row of icons. Look for the IGTV icon, represented by a small TV screen.

4. Tap the IGTV Icon:

Tap on the IGTV icon to enter the IGTV section within the Instagram app. You'll see a variety of IGTV videos from creators you follow and suggested content.

IGTV Video Features:

IGTV offers several features that make it a great platform for creators and viewers alike:

1. Long-Form Videos:

IGTV allows users to upload videos up to 60 minutes long, providing more time for storytelling, tutorials, and other content formats.

2. Vertical Format:

IGTV videos are designed to be viewed in a vertical format, making them perfect for mobile viewing on smartphones.

3. Discoverability:

IGTV content is discoverable within the Instagram app, making it easier for users to find new and interesting videos from creators they may not already follow.

Creating IGTV Videos:

Creating IGTV videos is a great way to engage with your audience and share your creativity. Here's how you can create IGTV videos:

1. Plan Your Content:

Start by planning the content you want to share in your IGTV video. Decide on a topic, write a script if needed, and gather any necessary visuals or footage.

2. Record and Edit Your Video:

Use your smartphone or camera to record your video. You can also edit your video using various video editing software or apps.

3. Upload Your Video:

Once your video is ready, open the Instagram app and tap the "+" icon at the bottom of the screen. Select "IGTV Video" and choose the video you want to upload.

4. Add a Title, Description, and Cover Image:

Write a compelling title and description for your IGTV video. You can also add a cover image to make your video more visually appealing.

5. Publish Your Video:

Once you're satisfied with your video, tap "Publish" to share it with your followers.

IGTV VS Reels:

Instagram offers two main video formats: IGTV and Reels. While both formats allow users to share videos, there are some key differences between the two:

1. Video Length:

IGTV videos can be up to 60 minutes long, while Reels are limited to 60 seconds.

2. Format:

IGTV videos are designed to be viewed vertically, while Reels can be viewed in both vertical and horizontal formats.

3. Purpose:

IGTV is better suited for long-form content such as tutorials, interviews, and behind-the-scenes videos, while Reels are ideal for short, engaging videos that are easy to share and consume.

Conclusion:

IGTV has become an integral part of the Instagram experience, providing a platform for creators to share long-form video content and for viewers to discover new and engaging videos. Whether you're a content creator looking to expand your reach or a viewer looking for entertaining and informative videos, IGTV is a valuable tool that offers something for everyone.

FAQs:

1. Can I still access IGTV as a standalone app?

No, as of 2021, IGTV is no longer available as a standalone app. It has been integrated within the main Instagram app, making it more accessible and user-friendly.

2. How can I find IGTV videos on Instagram?

To find IGTV videos, open the Instagram app and tap on the IGTV icon located at the bottom of the screen. You'll then be able to browse IGTV videos from creators you follow and suggested content.

3. Can I upload videos longer than 60 seconds to IGTV?

Yes, IGTV allows you to upload videos up to 60 minutes long, providing more time for storytelling, tutorials, and other long-form content.

4. What is the difference between IGTV and Reels?

IGTV is designed for long-form video content up to 60 minutes in length and viewed vertically, while Reels are short, engaging videos limited to 60 seconds and can be viewed in both vertical and horizontal formats.

5. Can I use IGTV to promote my business?

Yes, IGTV can be a powerful tool for businesses to connect with their audience, showcase their products or services, and drive traffic to their website.